Opinion & experiences
| Behavioural economics blogs
Choice overload – the paradox of too much choice
Would you like a piece of cake? Would you prefer carrot cake or tiramisu?
Or would you prefer cheesecake? Or fruit cake? Or chocolate cake? Or red velvet cake, Boston cream pie, Battenburg, Black Forest gateau, lingonkaka, pineapple upside-down cake? Or maybe a flourless chocolate torte?